Best Best & Krieger LLP Wins Unlawful Email Advertising Lawsuit

IRVINE, Calif.–(BUSINESS WIRE)–Best Best & Krieger LLP attorneys Damian Moos and Daniel Richards won dismissal of federal unlawful email advertising lawsuit against a webmail service company that was wrongly targeted. U.S. District Court Judge Maxine Chesney, sitting in the Northern District of California, ruled Friday that California’s anti-spam law (California Business & Professions Code 17529.5) does not impose liability on parties that merely send or initiate an email message that would otherwise violate the law. It only imposes liability on parties that “advertise” in the messages.

Online marketing, scams and inbox overload are hot button and decisive issues for both consumers and businesses. However, webmail businesses, like BB&K client Panda Mail, are being unfairly targeted for activities that are not unlawful. For years, plaintiffs and their attorneys — like those who brought this action — have filed lawsuits against companies that advertise in unsolicited commercial email messages, as well as the entities that send the messages and/or advertising networks that link up the advertisers with the mailers. Most of these lawsuits are “strike” suits — lawsuits that have little merit, but are often cheaper to settle than defend. Accordingly, for more than a decade, advertising networks and email publishers (aka mailers) have had to deal with these lawsuits and, more often than not, settle them. Many of these companies are not large conglomerates, but small businesses that suffer for these extortionist-type schemes.

The case is Mira Blanchard, et al v. Fluent, Inc., et al, 17-CV-04497. A copy of the order and interviews with the attorneys will be granted upon request.

Best Best & Krieger LLP is a national law firm that focuses on environmental, business, education, municipal, employee benefits and telecommunications law for public agency and private clients. With more than 170 attorneys, the law firm has nine offices nationwide, including Los Angeles, Sacramento, San Diego and Washington, D.C. For more information, visit www.bbklaw.com or follow @BBKlaw on Twitter.

Contacts

Best Best & Krieger LLP
Denise Nix, 213-787-2552
denise.nix@bbklaw.com

Leave a Reply

Your email address will not be published. Required fields are marked *